Search Engine Optimizer | What does an SEO do?

If someone claims to be an SEO professional or expert, they must be knowledgeable about these topics. Keyword strategy, XML sitemap, local listing, content optimization, meta tag optimization, internal linking, Google Search Console, Google Analytics, Google Tag Manager, FIXING BROKEN LINKS, BROKEN LINKS REDIRECTS, Website speed, crawling, HTTPS, breadcrumbs, URL structure, structured data markup, enabling AMP, robots, press releases, local directories, guest blogging, classifieds, Q&A marketing, infographics, blog commentary, document sharing, broken link building, video promotions, and more.Text file, Canonical, mobile-friendliness, user-interface (UI/UX) architecture, etc.

The scope is provided in detail below.

Recognize the goals and objectives for the client’s marketing:      Understand the client’s company specialty, industry competitive position, goals for search engine marketing, aims for brand recognition, and competitive advantages for their brand. The objectives of search engine marketing should be quantifiable, reasonable, and attainable.

Conduct keyword research: and set a priority list for your major and secondary keyword phrases while developing your keyword targeting strategy. Find possible keyword targets that have low competition and high profitability—that is, traffic that is both high and quickly converts into purchases based on user intent.

On-Site Optimisation: Employ your ability to organize website material into hierarchies to optimize on-page, or on-site, SEO elements such as H-tags, images, text structure, and formatting. Combine keyword synonyms, stem keywords, LSI keywords, and keyword phrases.

Arrange Keywords: Create distinct keyword categories, group related keywords together, and link keyword phrases to specific web pages to maintain focus on certain subjects.

Greater Visibility and Rankings: Get money keywords to rank in the top ten places on search engine results pages (SERP) for both the main landing page and the root page. Pay attention to raising the click-through rate, knowledge graph card outcomes, and YouTube video carousel results.

Boost the User Experience: Optimise to enhance user experience on websites, reduce page abandonment, boost page views, and attract more visitors. Increase click-through rates (CTR) on search engine results pages (SERPS) and dwell time on websites

Fixing Technical SEO Issues: Canonicalization, pagination, issues with the speed of the website, 404 errors, 301/302 redirects, crawl errors, broken links, server errors, duplicate content, robot.txt file, incorrect site maps, duplicate content, missing alt attributes, poor URL structure, and issues with the website’s mobile compatibility should all be fixed as a top priority.

Site Audit:  Investigate, test, and identify any issues with the visibility of your website.

Following and Observing Ranking: Monitor the indexing state of keywords, the development of links, the content inventory of websites, the domain authority factors of Alexa, Ahref, and Moz, and traffic statistics.

Local SEO: Verified Google My Business (GMB) profiles, Google Maps listings, listings on local and city websites, and a consistent NAP profile (name, address, phone) are all components of local SEO. Obtain local company listings.

Copywriting Skills:     Writing strong headlines (H1), meta descriptions, and paragraph subheadings (H2, H3, H4, H5) are examples of copywriting skills. To encourage clicks on search results, create or write original Hashtags, meta descriptions, and title tags. Compose in the same conversational style of natural language that users of voice search employ. Recognize your target audience, create longer but shorter paragraphs, include graphics, avoid keyword stuffing, utilize text styles like bold, lists, and italics, and employ additional black hat or grey hat tactics.

Stay Current With SEO and Search Engine Updates:   Learn about White Hat SEO best practices and Google Algorithm changes, including Panda, Penguin, Hummingbird, Rankbrain, and Caffeine. Recognize what functions well and what doesn’t. Use your sophisticated knowledge and skills to stay away from spam. Keep up with the best SEO blogs, including Moz, Search Engine Watch, Semrush Blog, Search Engine Land, and top SEO competitors.

Analyzing competitors:  ‘ websites to ascertain their advantages and disadvantages, as well as audience share, is known as competitive analysis. Compare the backlinks on the client’s website to those of its rivals. Use resources such as Ahref.com.

Tracking and Monitoring Ranking: Keep an eye on the indexing state of keywords, the development of links, the inventory of content on websites, the domain authority factors for Alexa, Ahref, and Moz, and traffic statistics.

Development and Redesign of Websites:     possess a basic grasp of HTML code, the language used by webmaster tools, and the procedures involved in site creation, web designing, and redevelopment. Recognize elements related to graphic design, web page layout, and cascading style sheets (CSS).

Advanced SEO methods:     Create evergreen content, use advanced techniques to increase search engine exposure that leads to highlighted snippets, and make use of Google Knowledge Panel, Google Quick Answers Box, and Local Pack. Install HTML markup to help achieve the aforementioned goals.

E-commerce sites: To ensure legal compliance, be aware of the essential elements of E-commerce/online stores, shopping carts, online payment processors, e-commerce platforms, shipping choices, and tax rules.

Internal Linking: To increase the usability of your website, make use of the best internal linking procedures and practices. Ensure that internal pages have a crawlable link structure that shares link equity. Make use of breadcrumb navigation and, above all, keyword-enriched anchor tags.

Proficiency in Effectively Utilising SEO Tools and Software: familiarity with both free and commercial tools, including Rank Tracking, Google Analytics, Header Response Checkers, Site Crawling, Google Webmaster Tools, and Keyword Analysis. Brightlocal.com, Moz Linkexplorer, Semrush.com, Ubersuggest, Ahrefs.com, Alexa.com, Yoast.com, SEObook.com, Neilpatel.com, Backlinko.com, and Ahrefs.com are some of my favorite tools.

Focused on Mobile Search: Make advantage of responsive website design and strive for improved rankings in mobile search results. Improve content for voice search and Google’s mobile-first index to help it rank well.

Off-site SEO/Link Building: Using a range of white-hat link-building tactics and strategies, including blogger or influencer outreach, content marketing, and the creation and publication of infographics, an organic search engine optimizer counsels clients on how to establish a diverse inbound link profile. fixing problems with reputation management that harm a person’s trust and reputation online. Strive to get and draw in organic, pertinent links to important landing sites and information that may be linked (infographics, etc.). Go after high-ranking websites to obtain high-quality backlinks.

Social Media Optimization(SMO): Social media profiles on sites like Facebook, Instagram, Twitter, Pinterest, and YouTube are included in social media optimization or SMO. Spread the word about the client’s brand messages. Digital material should have social media sharing buttons and functionalities included.

Monthly SEO Reports: Create reports for current clients and track the status of ongoing projects. Monitoring search rankings, the landing pages with the most traffic, traffic trends, domain linking, and acquired traffic sources are a few examples. Compare the products described with those made by rivals.

Fix Old Website vs. Build a New Website Analysis:   Analyze the pros and cons of fixing an old website versus building a new one. Before beginning any work on an existing website, determine whether a new one is necessary or not. Check the spam score and other relevant aspects of the domain and website, and advise the customer as necessary.

SEO Promise:  A legitimate search engine optimizer would never promise keyword ranks in terms of SEO. Only what you can directly control can you guarantee. To project future outcomes and scenarios, use historical data.